'Ring' has a new mission: 'Hey, there's raccoons in my backyard'

For years, “Ring” touted its crime-fighting bona fides, selling smart doorbells that let homeowners remotely monitor their residences—and sometimes share what they recorded with local police. Now the Amazon.com Inc. unit is looking to transform itself into a smart-camera business with a cheery social-media side hustle, sort of a mashup between Nextdoor and TikTok.

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