Future of TV: We're putting new personalized features into shows using an ethical version of AI

“Look away now if you don’t want to know the score,” they say on the news before reporting the football results. But imagine if your television knew which teams you follow, which results to hold back—or knew to bypass football altogether and tell you about something else. With media personalization, which we’re working on with the BBC, that sort of thing is becoming possible.

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