An information shock is needed to make firms understand that music is changing

The music industry, in little more than 20 years, has gone through two technological shocks linked to digitization: first the advent of downloads, which have replaced physical supports, then that of streaming, with the passage from the possession of a content to the right of access to a catalog. Paola Cillo and Gianmario Verona (Department of Management and Technology), in a study with Paola Zanella (CUNEF University), document that, in the case of streaming, it took an information shock (the inclusion of streaming in Billboard’s “The Hot 100” ranking) for the industry to react to the ongoing change, by modifying its strategies.

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