The impact of app crashes on consumer engagement

High-profile mobile app crashes reveal how life can be upended when an app freezes abruptly or shuts down. The Sonos app crash in May of last year left users of the wireless multi-room sound systems unable to do things like edit playlists or even play anything at all. Sonos hurriedly released a new, but unfortunately buggy app that had critical features missing. The snafu cost the company hundreds of millions of dollars and cost the CEO his job.